"We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it."
Shortly after reading Aaron's post about the Miller High Life ads, my colleague Mark showed me this new Old Spice TV commercial, created by the Wieden & Kennedy agency in Portland, Oregon.
The hilariously written commercial is based on the premise that dreamy actor (and former NFLer) Isaiah Mustafa is "the man your man could smell like" (but sadly, isn't). In it, he mesmerizes you (the lady) into believing your man could smell like him, instead of like lady-soap, by being incredibly suave. Though the action moves from a bathroom to a boat to a horse on the beach in less than 30 seconds, the entire thing is cleverly shot in a single take, on real sets (no green screen or anything).
A guy from Twit.TV was so taken with the commercial that he sought out the two young bucks from the ad agency who came up with the concept. You can view the interview and find out how they did it here.
The commercial debuted during the Olympics and has since developed quite a YouTube following, and New York Daily News has written an article about it. To be honest, I'm quite chuffed that an ad campaign can still make such an impression, with the media as well as the public. That seems rare these days.
Old Spice has been riding the "old-man-ish and therefore not hip but actually the hippest" wave with their commercials for a while (see the Bruce Campbell commercial for a typical example), but they have really hit their stride with this one.